WOON KYUNG SEO

Designer,

Graduated from HONGIK University with a degree in Visual Communication Design.

Spent over a decade at AMOREPACIFIC’s luxury division, leading design projects for HERA and SULWHASOO.

Founder of LIL LIC, a contemporary jewelry brand, overseeing its launch and ongoing direction, while working as an independent designer.

Now works across product, packaging, and brand design, shaping cohesive visual systems within high-end beauty and refined lifestyle brands.